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How to Sell Music in the Experience Economy

  » News
user image 14/10/17 00:00:00
Posted By: FRC All Music Admin Posted in: latest
How to Sell Music in the Experience Economy


It wasn't long ago when everyone wanted a tangible item for their money but these days, people are willing to pay for musical experiences more than ever before. This presents quite the challenge for musicians in terms of how to sell music. People have never been less likely to shell out for an album, therefore understanding how to sell music in the "Experience Economy," is important to succeed in your career.


 People are Still Willing to pay for Music


 While many of today's youngsters think of music as something that can be searched and downloaded for free, others are still willing to pay for music, especially for musicians that provide concert and festival experiences. The quality of your live performances is important to generate a fan base and obtain publicity. Start small and build your way up as you accrue more fans after live performances. Eventually, you will have a solid fan base that loyally supports your albums, live performances, merchandise sales, etc. Don't lose sight of the fact that a solid live performance can lead to considerable album sales.


Take the Extra Step to Engage the Audience


 Bands who make it a point to interact with their fans can attain the type of engagement that sells music, concert tickets, t-shirts, hats and other merchandise. Eventually, if your content is good and you put in time and effort, your fans will talk you up to their friends and families. The more people are interested in your music and performances, the more money you can make.


It Really is Possible to Make a Living as a Musician


Musicians who tap into every possible revenue stream stand an excellent chance of earning enough money to live comfortably. From selling band-branded merchandise to generating income through a YouTube channel, performing live and beyond, there are all sorts of ways to make money as a musician. Engage the audience, provide a memorable experience and you just might find you can make a living as a musician without selling millions of albums.



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