As an independent artist, you've poured your heart into your music, but mainstream radio stations and media outlets keep overlooking you. Without that exposure, building a fanbase feels like an uphill battle. So, what often happens next? Some "expert" swoops in with a tempting offer: They'll build you a sleek website and fan club site. After all, billions of people surf the internet daily, searching for new music and info—surely, fame is just a click away, right? You hand over your hard-earned cash, and voilà, in a few weeks, your site is live. Problem solved?

Not so fast. Let's pause and think critically. If your name isn't already buzzing in the industry, why would fans suddenly start searching for you just because you have a website? Dive into tools like Google Keyword Planner or similar analytics, and check the monthly search volume for your artist name—even for established acts. The numbers might shock you.

We've analyzed a few artists featured on our platform who've been grinding for years:

• Artist A: A veteran with hits everyone recognizes—only 4,400 monthly searches for their name and just 480 for one of their iconic songs.


• Artist B: Well-known but not a household name—44,000 searches at first glance. But dig deeper, and you'll see it's inflated by people with the same common name, not actual fans hunting for music.


• Artist C: Actively touring and performing, yet barely scraping 150 searches.

Sceptical? Run the numbers yourself—it's eye-opening.

Your website builder might brush this off: "No worries, no one searches because you don't have a site yet." Before you commit your budget, grill them with targeted questions to uncover their real plan:

• What's your full promotion strategy? Do you leverage press releases?


• If press releases are involved, which reputable sites or services do you use?


• How will you handle SEO and backlinks for the fan club site to boost visibility?


• What other web promotion tactics are in play, and are they all compliant with Google and other search engines' guidelines?


• How do you prevent blacklisting for spamming practices?


• Which newsletter or email service will you use for fan outreach?

These are just starters—probe deeper to avoid regrets. And if they pitch a Flash-based site? Run the other way. It might look flashy (pun intended), but it's a nightmare for SEO and promotion in today's mobile-first world.

What Sets FRC All Music Apart?

At FRC All Music, we take a smarter, more sustainable approach. Our platform is fine-tuned for music-specific search terms, drawing in genuine fans. During peak promotions, we've hit over 1,000 daily visitors—not massive, but intentional. To rank as a top music site, you need around 100,000 daily hits, but we're committed to steady, organic growth. Why? Rapid spikes raise red flags with search engines, risking spam labels. Slow and steady builds trust, higher rankings, and lasting visibility for our artists.

Using FRC All Music for your fan club is a powerhouse strategy. By joining a community of talented, quality artists, you amplify your reach—it's the essence of teamwork: Together Each Achieves More! Sharing the spotlight exposes you to fans of similar acts, creating cross-promotion magic that a solo site rarely matches.

Once you're gaining traction, absolutely launch your own dedicated fan club site—we even encourage it! In the meantime, let FRC All Music act as a funnel: Direct pre-qualified traffic your way, urge your fans to engage here, and benefit from the collective energy. It supports everyone involved. Interested in setting up? Chat with us—we offer guidance beyond the basics.

Got questions? Reach out anytime. And stay vigilant against those flashy promises trying to lure you elsewhere—they rarely deliver long-term results. Stick with a proven path like FRC All Music, and watch your music career flourish.